Escodo Rojo thrills customers with carnival
Sodiq Oyeleke
A wine made of Chilean fruits, Escodo Rojo, has organised a
carnival to connect and celebrate with its customers during the Christmas
period in Lagos.
According to the Managing Director of GDN Nigeria Limited,
Alex Kothoor, the carnival was to appreciate customers’ loyalty in a cheerful
manner.
He said, “The brand appeals greatly to the Nigerian
customers. It is available everywhere because that is the demand. That is why
we started last year with a carnival during the December period which is a
festive period. We gave them materials to decorate their shops and houses for
Christmas and gave them two bottles free in every shop which they are happy
about. They are also given shirts and caps to make them participate and make
themselves happy. This connects them together.
“We maintain top shares in the world and we don’t want to
lose our values and also Lagos is always been influenced by Carnivals. So it’s
always Lagos thing. Lagos has the kind of the carnival and Brazilian
connection. We don’t want to leave it in the hotels, restaurants and official
places alone we want to make the people happy. This will give them comfort in
the brand.”
Also, Export Manager of the product, Thomas Frotte, said the
wine was made with good wine making technique, adding that the carnival was
brought to Lagos because of its acceptance in the state.
He added, “Escudo
Rojo brings in some values like fun, conviviality, friendliness. It’s obvious
that everyone wants to have friend and fun. And that is the purpose of doing
this today. It is good for us have a good time all together. And that is what
Nigerian people want. It is the brand of the Nigerian people. It appeals to
everyone.
“Nigerian market is the first market in the world for Escudo
Rojo. It is very important and this is where we created the success story for
the product. It was made with knowledge
that few companies have. Great fruits varieties from Chile were used to make
it. It has a taste that other wines hardly achieve with the blending of
different grades of fruits.”
One of the retailers, from Sandra Associate Nigeria, who
simply identifies herself as Mrs Sandra, noted that the carnival would increase
the sales of the product.
“The wine is amazing. It brings a love story between the
Nigerians. We love the taste and the packaging because it is a red label. It is
very nice and this carnival will also improve the sales,” she said.
Written by NEWSTRAWL ONLINE UPDATE
Sodiq Oyeleke is a Media, Human Resources, Project Management and Public Relations Practitioner
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