Brand management essential for customer satisfaction - T.M. Lewin
British shirt maker, T.M. Lewin, has identified brand management as an important element in satisfying customers of a product.
The International Director, T.M. Lewin,
Mr. Mark Dunhill, said this during the opening of an outlet for the
designer in partnership with SmartMark Limited at the City Mall, Onikan,
Lagos, on
Saturday.
He explained that if the customers were satisfied, the business would grow and profit would be maximised.
According to him, the extension of the
T.M. Lewin’s wears to Nigeria is part of the company’s effort to meet
the needs of the consumers.
Dunhill said, “The opening of the new
store in Lagos this month marks the start of an exciting new era for
T.M. Lewin. We look forward bringing our range direct to the doorstep of
Nigeria’s professional business community. It is a means to satisfy
our customers and give them unique experience of T.M. Lewin. Our
products are designed with the customers in mind, and that is what every
good business manager must do.
“I must tell you that what will be
offered in this store is the same thing that is obtainable in our stores
in other part of the world. Our customers are essential for our
business and we do not joke with them. We manage the brand to grow and
that is really giving us a positive acceptance from customers.”
The Marketing Communications Manager,
SmartMark, Mr.Segun Ogunleye, said the partnership was a strategic
decision aimed at exposing Nigerians to a world class brand.
He noted that the store would bring
consumers closer to the market, which was an asset for business growth
and product acceptance.
Ogunleye said, “We are a strong
distributor of fashion and beauty brands in Nigeria and we understand
the importance of satisfying the customers. For a brand to gain large
acceptance, there must be an easy access to the products it is offering.
http://www.punchng.com/business/appointments-management/brand-management-essential-for-customer-satisfaction/
Written by NEWSTRAWL ONLINE UPDATE
Sodiq Oyeleke is a Media, Human Resources, Project Management and Public Relations Practitioner
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