NEPC trains exporters for ECOWAS trade fair
October 25, 2013 by Sodiq Oyeleke
The
Nigerian Export Promotion Council says it has trained exporters in the
country on the modalities of exhibition ahead of the 7th ECOWAS Trade
Fair in Ghana.
The one-day trade show preparation
workshop was organised by the council in collaboration with the United
States Agency for International Development and Nigeria Expanded Trade
and Transport, in Lagos on Thursday.
NEPC Acting Executive Director, Mr.
Aliyu Lawal, said the training was important to ensure that Nigerian
exporters achieved their purpose for participating in the exhibition.
Aliyu, who was represented by the Deputy
Director, NEPC Marketing Development, Mr. Mathew Iranloye, said, “The
purpose of this programme is to equip and train participating exporters
at the 7th ECOWAS trade fair scheduled to hold in Accra on how to
maximise the benefit of attending trade shows.
“International trade rules are dynamic
and constantly changing and it is important for the wary exporter to
continually find ways of developing himself to be able to stay abreast
of developments in the sector.
“Trade shows can be great tools for
marketing development. However, without proper planning and follow-up a
tradeshow has little measurable return on investment.”
Acting Zonal Controller, NEPC, Lagos,
Mrs. Evelyn Obidike, added that the best way for companies to succeed in
export business is to have a carefully designed and competently managed
exporting programme such as an international trade fair.
http://www.punchng.com/business/industry/nepc-trains-exporters-for-ecowas-trade-fair/
Written by NEWSTRAWL ONLINE UPDATE
Sodiq Oyeleke is a Media, Human Resources, Project Management and Public Relations Practitioner
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