Consolidated Breweries rewards customers
May 27, 2012 by Agency Reporter
Outstanding distributors of Consolidated Breweries Plc have been rewarded for their performance in the last financial year.
A statement by the company on Friday said Consolidated Breweries rewarded loyal distributors at its annual Customers’ Award Nite, held in Lagos.
The company was said to have held its sales conference, with the theme, “Winning together,” before the awards presentation
The statement noted that the occasion provided an opportunity for a review of the year’s performance, with activation for the current year shared with customers.
The General Manager, Commercial, Consolidated Breweries, Mr. Ed Weggemans, told distributors at the conference that year 2011, though challenging, was a successful year for the company and its business partners.
He described Consolidated Breweries as a proactive company that had been seizing opportunities for business growth.
He said the various strategic acquisitions by the company recently represented a great opportunity for its business, as the company was expected to take full advantage of the synergies offered, by tapping into the distribution networks of the acquired brewing companies.
The acquired brands – Williams Dark Ale, More Lager Beer and Champion Lager Beer, according to him, are strategic extensions for the other brands in the portfolio of Consolidated Breweries.
Written by NEWSTRAWL ONLINE UPDATE
Sodiq Oyeleke is a Media, Human Resources, Project Management and Public Relations Practitioner
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