Mothers important in fight against breast cancer –Cadbury

November 21, 2013 by Sodiq Oyeleke

There is a need to engage mothers in the campaign against breast cancer to tackle the disease, Managing Director of Cadbury Nigeria, Emil Moskofian, has said.

He said this during a breast cancer awareness programme in collaboration with a non-governmental organisation, Run-for-a-Cure-Africa.

During the programme, a 6.6-kilometre run was embarked upon by hundreds of participants.

Moskofian said, “The fight against cancer is a very important programme. There is a need for people to be more aware of it and mothers are very important agents. Everyone must look after their health in a way that is good for the general public.

“We always identify with mothers and all that is dear to them.  We cannot stand idle and watch the lives of women be cut short by this deadly disease when we can help educate people.”

He explained that efficient funding and support would aid researches into how the disease could be eradicated.

“We have long been at the forefront of a campaign to raise the awareness on breast cancer and to spread the message that early detection is an effective way to fight the disease.

“The 2013 Run-for-a-Cure-Africa event not only helps raise the awareness of breast cancer; it also provides hope for victims through funding for researches into more affordable ways of curing and preventing the disease.”

Also, Bournvita Brand Manager, Mr. Mobolaji Alade, added, “We feel that mothers are the gate keepers to the children. We need to be with the mothers all of the time in health and in sickness, so that they will continue to bring up the children in the right manner.”

 

http://www.punchng.com/news/mothers-important-in-fight-against-breast-cancer-cadbury/

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Written by NEWSTRAWL ONLINE UPDATE

Sodiq Oyeleke is a Media, Human Resources, Project Management and Public Relations Practitioner